Marketing Concentration
Marketing is the function in organizations that is responsible for developing, pricing, distributing, and promoting products, services, and ideas. Students pursuing a marketing concentration acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and for developing successful marketing strategies. Marketing students also acquire practical experience in the application of these concepts and methods through hands-on computer-based projects, team activities and case analysis, and marketing simulation games.
The marketing concentration prepares students for positions such as sales specialist, research analyst, purchasing agent, retail manager, and corporate marketing management. Many graduates have gone on to careers in brand management, advertising sales, marketing research, consulting, and entrepreneurial ventures.
| Requirements for Marketing Concentration: |
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| BUS 4010 |
Research Methods in Marketing |
3 | |
| BUS 4200 | Consumer Behavior | 3 | |
| BUS 3200 | Marketing Management (Senior Year) | 3 | |
| Six additional units from the following: |
6 |
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| BUS 3201 |
International Marketing |
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| BUS 4015 | Internet Marketing |
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| BUS 4019 |
Green and Social Marketing |
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| BUS 4926 |
Special Topics: Marketing |
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| BUS 4996/4912/4914 | Internship/Senior Project/Thesis |
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| Total Marketing Concentration | 15 units | ||
| Total Business Administration BA Major with Marketing Concentration | 56 units |
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Reminder: 124 units required to graduate. 48 of the 124 must be "Upper Division" (3000-4000).
